Think Before You Pink™, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the number of pink ribbon products on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.
I am honored to be this week's featured guest blogger at the Think Before You Pink blog project, and I invite you to read my essay, "The Dark Side of Pink Awareness".
If you're not familiar with the work of Breast Cancer Action, I urge you to take a few moments to explore their website and familiarize yourself with their projects and campaigns.
If you're interested in making a donation to this highly effective organization, please click here.